Visual Communications, a concentration in the BFA in Visual Arts, focuses on using visual elements like typography, images, and color to communicate clear messages.
Graphic Design professionally plans and creates the visual means to communicate a particular message to a particular audience and context. Graphic Designers produce things people read, whether including words, signs, symbols, and imagery, or any combination of those, which interpret, inform, or persuade. Graphic Design utilizes typography, illustration, photography, and computer graphics.
Visual Communication students acquire the technical, conceptual, and theoretical skills needed for entry-level positions in the field, for continued professional advancement, and for more specialized studies in graduate school. Stockton Visual Communications students have gone on to careers in advertising and marketing agencies, design studios, in-house design departments in corporations and other institutions, publishing, and packaging.